A winning marketing campaign Essay Example | Topics and Well Written Essays - 1250 words

A winning marketing campaign - Essay Example With its headquarters in Spain, Zara has managed to establish stores in over 80 countries a clear indication of how big their fashion reach is. From 2007, Zara stores have embraced wide range of men, women and kids clothing each divided into various categories such as upper garment, lower garment, cosmetics, shoes, complement among many new arrivals (ZARA). Following the emerging trend with regards to men’s collection, Zara will be launching a new collection of jackets for men. Fitting the 7p’s of marketing as well as an effective promotional strategy a winning marketing campaign for the new product will be embraced by the marketing team with an aim of creating awareness of its launch and producing the anticipated profits for the brand. Focusing on three key objectives which are, presenting the relevant information for the new product to be launched, increasing the demand for the product and differentiating the product from other brands, the best promotional tools to be used will be advertising and public relations. Advertising is referred to as a form of paid promotional tool whereby a non-personal communication is used in order to reach the targeted audience (Hackley, 2010). For an organization that operates on a global platform advertising is a significant promotional tool as it creates awareness of the products much faster. The benefits of using advertising are numerous. To start with advertising promotes wider coverage depending on the medium used, it promotes a better branding perception, it offers an efficient audience engagement and also it is informative (Masterson, 2010). In this case as the marketing team, we will use the internet, newspapers, magazines, television and also billboard posters in the brand countries bases in order to inform and persuade the men customers, who are the targeted audience for the new collection. The internet